Latest addition to the programme - LinkedIn
21 Aug 2008
Kevin Eyres, MD Europe, of LinkedIn, the world’s largest and most powerful professional network, and one of the UK's fastest growing online brands, will speak at 3C – AOP’s Digital Summit on 1 October.
Full AOP Summit programme live
21 Aug 2008
The final programme AOP's Digital Publishing Summit is released today. We're offering special group booking and early bird discount rates. Download the AOP Digital Publishing Summit programme.
"Net newsers": emerging US media consumption pattern
21 Aug 2008
A new generation of well-educated, technically-savvy young web users are shaping the media consumption habits of the US.
AOP reviews and enhances member research offering
21 Aug 2008
As a result of an in-depth consultation with members, we’re delighted to announce that we will be substantially enhancing our member research offering.
AOP mobile forum speakers announced
20 Aug 2008
Blyk, Playphone, Que Pasa and Reuters will all feature at AOP's mobile forum on 17 September, as experts in the field discuss mobile content, convergence and commercialisation at the Channel 4 Cinema.
Ofcom report shows On-demand TV in demand
20 Aug 2008
Ofcom research shows that the UK is embracing on-demand web TV services, backing publishers' push to offer these services online with rapidly increasing quality and volume.
IAB establishes online ad standards
20 Aug 2008
The IAB has unveiled the first industry-wide standards for online video pre-roll, mid-roll and post-roll advertising.
CNET’s GameSpot UK relaunched
18 Aug 2008
CNET’s gaming site GameSpot UK has relaunched, the new-look site including an in-page video player with high-definition content for all users, as well as multiple interactive features.
Clay Shirky to speak at 3C
07 Aug 2008
"a consistently prescient voice on networks, social software, and technology's effects on society" - Clay Shirky is set to make a rare UK appearance at 3C, AOP's Digital Publishing Summit on 1 October.
Mark Cranmer appointed JICIMS chairman
07 Aug 2008
The Joint Industry Committee for Internet Measurement Systems (JICIMS) has appointed former Starcom Mediavest EMEA CEO Mark Cranmer as its first chairman - his appointment is key to the next stage in JICIMS' development.
Greater ad effectiveness on branded content sites, says OPA study
04 Aug 2008
Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association (OPA).
Trust key to targeting’s future
31 Jul 2008
Speakers at AOP’s behavioural targeting (BT) forum, held at IPC Media on 30 July, predicted a future where all online ads have a ‘behavioural’ element.
Future web revenues up 39 per cent
29 Jul 2008
Future plc's online ad revenues have grown 39 per cent in the last nine months, with digital now accounting for 19 per cent of total group ad revenues.
Publishers to fight for copyright
24 Jul 2008
Copyright seems to be constantly under attack these days - from law makers; by consumer perceptions that content, especially online, should be free; from libraries wanting to make their content available outside their premises; and from Google and other big search engines which make money out of other people's content.
Web holds strong, says Bellwether
24 Jul 2008
All sectors of marketing saw budget cuts with the exception of the internet, according to IPA's Bellwether Report for the second quarter of 2008.
NMA to support AOP Summit and Awards
24 Jul 2008
New Media Age (NMA) is continuing its support of the AOP Awards and 3C Digital Publishing Summit as media partner for 2008. AOP is to benefit from advertising in both the New Media Age magazine and online at NMA.co.uk.
Mobile internet key for consumers
23 Jul 2008
Accessing the internet using a mobile is a key consideration for consumers. 60 per cent of respondents think it's important to be able to access the internet via their mobile, according to joint research conducted by AKQA Mobile and dotMobi.
3C - AOP Digital Publishing Summit 2008
17 Jul 2008
Sly Bailey, Stefano Maruzzi, Clay Shirky and HSBC chief economist Dennis Turner will be among the speakers at AOP's Digital Publishing Summit on 1st October 2008 at the London Hilton Park Lane.
Jeremy Mason, Revenue Science on behavioural targeting
16 Jul 2008
"Over the past few years we have seen more discipline in behavioural audience segment creation, agency/publisher collaboration, and overall understanding of the value proposition for all sides."
John Snyder, Grapeshot on B2B Behavioural targeting
16 Jul 2008
"As soon as you mention behavioural people think it is just about advertising, but B2B publishers are actually a niche supplier of content to already well-defined audience segments who demand a relevance to their industry agenda."
Matthew Simpson, OMD on the agency view of behavioural targeting
16 Jul 2008
"If too many characteristics are identified no media owner is able to offer volume in the target audience. The technology is definitely available, however it is totally dependent on the application of available information, and this is what media owners are struggling with."
Nick Barnett, Phorm on the ethics of behavioural targeting
16 Jul 2008
"Behavioural targeting offers display advertising a significant opportunity to increase revenues and market share by taking search-style granularity and targeting ability and applying it to display."
Web boosts radio listening
10 Jul 2008
The number of people listening to radio via the web has mushroomed to 14.5m, growing 2.5m since November, according to Rajar research. Three quarters of 'Listen Again' listeners said the service has no impact on the amount of live radio they listen to.
Touchpoints reflects shift online
10 Jul 2008
The IPA's second TouchPoints survey has highlighted the huge consumer shift towards digital media use over the past two years.
Brand Republic supports AOP Awards and Summit
09 Jul 2008
Brand Republic is to support the AOP Awards and 3C Digital Publishing Summit 2008 for the fourth year running, having come on board as the event's first online media partner in 2005.
AOP Summer Party Photos
04 Jul 2008
Many thanks to all of you who came along and for making it such a fun, and memorable evening - we hope you enjoyed yourselves. The Summer Party was held to thank our members and everyone who has supported AOP over the past 12 months.
Icann domain name shake up
03 Jul 2008
Domain names will no longer be limited to the standard ‘.com’s and ‘.co.uk’s by 2009, as companies are able to register almost any URL .ending they choose.
CBS local news harnesses blogs
03 Jul 2008
US local news network CBS is syndicating content with the help of bloggers, in a new twist on hyper-local which it claims is already profitable.
Behavioural targeting: opportunities, issues and ethics
26 Jun 2008
Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?
Media Innovation at OMM
25 Jun 2008
A senior panel of experts brought the latest thinking on media innovation to the Online Marketing and Media Show this week, in a session chaired by AOP director Ruth Brownlee.
Tackling online piracy in Europe
25 Jun 2008
The threat to Europe's creative industries from online copyright infringement featured heavily at a conference hosted by the Slovenian Presidency earlier this month.
AOP Awards 08 live with new categories
25 Jun 2008
We are delighted to announce that entry to the AOP Online Publishing Awards 2008 is now open, with new categories for best mobile site, best research and insights project, and two awards for best online ad sales team of the year (business and consumer.)
Microsoft's plan for 'engagement mapping'
24 Jun 2008
"What can you buy for $44bn?" - Yahoo, or, if that doesn't work out, then "all the world's airlines." Chris Dobson, VP of online services at Microsoft gave his thoughts on the new media landscape at the Online Marketing and Media Show on 24th June.
Social media reaching mass audience
23 Jun 2008
Social media is becoming a more important staple of global media consumption for internet users, who now prefer reading content online, according to the latest survey from media agency Universal McCann.
3D browsers point to web’s future
23 Jun 2008
A next generation of browsers may change the way we view the web, according to the Economist. The technologies have existed for a while, but only now are broadband and computer speeds taking them mass market.
