Are consumers the new brand managers?
02 Mar 2007
Feature: Issues of trust and reputation become increasingly relevant in a landscape where consumers are better informed, have unprecedented access to information and an ever-expanding audience in which to broadcast that information.
AOP keynotes: video and audio streams available
07 Oct 2006
Missed the innovation showcase at the AOP conference, or want to share the presentations with colleagues? AOP has partnered with Savvis and the UK Podcasters Association to provide video and audio streams from the sell-out event.
Mags look to digital to diversify revenue streams
24 Aug 2006
Feature: The summer months have seen a raft of new product launches as magazine publishers become increasingly adept at leveraging their brands across new digital platforms, to diversifying revenue streams and extend their audience reach.
Web 2.0: the global brain
07 Aug 2006
Feature: ‘Web 2.0’ has broadly become the buzzword to describe the trends and technologies that are shaping the internet in the age of mass broadband penetration and user control of media.
Profit more from media packs
09 Feb 2006
The traditional media pack should be history for online publishing businesses, according to media and communications expert Oliver Joyce of planning agency Rise Communications, speaking at Thursday's PPAi Council meeting.
Content in your pocket
01 Feb 2006
Some sixty publishers met at an AOP forum recently to discuss the opportunities and challenges podcasting presents for publishers and the ways to generate a return on investment in these new services.
Digital horizons - the year ahead
16 Dec 2005
AOP's Alexandra White considers the outlook for online publishers in 2006.
Trust your numbers?
08 Dec 2005
Fifty publishers met at an AOP/ABCE breakfast forum this week, to discuss how AOP members can use web audits and measurement tools to accelerate the growth of online advertising spend, and particularly their own share of it.
The birth of the mobizine
02 Dec 2005
Ask any media person about their trend predictions for 2006 and “mobile” is likely to feature somewhere on the list. AOP's Alexandra White takes a look at the magazines that are embracing the mobile challenge.
Blogs and user-generated content bring rewards for publishers
29 Sep 2005
"All they do is chat: are they any use to us?" Publishers gathered at an AOP forum on 21 September to discuss how they overcame the arguments against including blogs and user-generated content on their websites.
Power users
14 Jun 2005
Consumers have more media choices to make than ever before. The emergence of new digital channels such as the internet, interactive TV and mobile, and the plethora of hybrid models made possible by converging technology, mean that users are confronted by a multitude of media and messages.
'Screens reign supreme': McCann delivers wake-up call to magazine industry
27 May 2005
The magazine industry needs to rethink the way it connects with the consumer in a multimedia, 24/7, all things digital world, and start believing the notion that ?screens reign supreme?, according to Renetta McCann, ceo of Publicis Groupe?s Starcom MediaVest Group .
What search means for site structure and navigation
19 May 2005
The growth of search, RSS, deep-linking and content aggregation has meant that every web page has become a homepage - people jump in all over the place. Chris Osborne showed the AOP content trends group how FT.comhas approached the issue.
Every serious publisher must be online,
06 May 2005
...according to Hugo Drayton, former managing director of The Telegraph Group and architect of the first UK online newspaper, Telegraph.co.uk, "otherwise their lunch will be eaten, no doubt about that."
Passionate media is the only kind that will survive,
05 May 2005
claimed Tim Tucker, new media producer for Future Publishing, speaking at the interactive seminar hosted by AOP and PPAi at PPA's Magazines 2005 yesterday.
Publishers mobilised at AOP forum
27 Mar 2005
With mobile phones in the UK set to shortly outnumber people, publishers have been urged to grasp the developing opportunities that mobile content can offer, during an AOP forum on mobile publishing held this week.
AOP urges online publishers to explore geo-targeting
23 Mar 2005
AOP calls for web publishers to make more of the benefits of targeting content based on location following an AOP briefing to address the applications of geo-targeting.
Email is dead: long live RSS!
10 Dec 2004
"RSS may be to the web what personal video recorders were to digital TV," said Mike Butcher, online journalist and editor of Netimperative.com, introducing today's AOP forum, 'Making a success of RSS'.
