Please select a case study category:
The Origin Panel – Women’s Space from IPC Media - Winner of Research & Insight Award 2008
06 Jan 2009
“Filling a real gap in the sector, this project took segmenting and qualitatively exploring what defines women online to the next level. IPC Media recognised the value of such research for digital advertisers – and ‘Women’s Space’ has since been used extensively by them to inform advertising strategies.”
Future Digital Agency Team – Winner of Online Sales Team – Consumer 2008
01 Dec 2008
Future’s Digital Agency Team (DAT) was formed in late 2007 with the remit of managing advertising agencies and working with them to create bespoke digital advertising solutions across Future’s digital portfolio.
RBI e-Newsletters – Winner of Online Ad Sales Team – Business 2008
26 Nov 2008
“The Reed Business Information e-Newsletters central sales team has gone from strength to strength in the judging year, with significant team and product developments. The newsletters offer a unique targeted opportunity for advertisers, and the team go the extra mile with clients."
NME.COM – winner of Editorial Team – Consumer 2008
05 Nov 2008
NME.COM's modest web editorial team creates hundreds of pieces of multimedia content 24/7 every week, from video interviews to free mp3 blogs, all the time monitoring traffic, with an eye on effective SEO.
Accountancy Age – Winner of Editorial Team – Business 2008
28 Oct 2008
A truly multi-tasking team, Accountancy Age has embraced a ‘web first’ philosophy, and been rewarded with impressive subscriber and revenue increases in the judging year.
guardian.co.uk/katine - Winner of Launch Award 2008
14 Oct 2008
Katine: it starts with a village is designed to bring an unprecedented degree of transparency to the process of development. Some of the Guardian’s most senior writers, photographers and film-makers, as well as Ugandan journalists, are involved in the project.
Que Pasa Camden Crawl 2008 – mobile marketing case study
30 May 2008
.jpg){kind=small}
Que Pasa planned, created and delivered a mobile strategy for the Camden Crawl 2008 music event, improving gig goers' experience, generating a higher level of interaction and raising awareness of the event among a wider audience.
Madgex at the heart of Guardian Jobs redesign
31 Mar 2008
In 2007, the Guardian wished to redesign guardianjobs.co.uk to offer a market-leading online platform alongside its press products.
Islamophonic from Guardian.co.uk – Winner of Podcast Award 2007
28 Mar 2008
Islamophonic is the only podcast produced by a British national paper dealing exclusively with the issues facing Muslims in Britain today.
Gazette Communities from Trinity Mirror – Winner of Online Community 2007
26 Mar 2008
Gazette Communities delves deep into core, ultra-local communities, reaching new audiences and opening up significant new advertising opportunities in the process.
Amis on Blair from Guardian.co.uk – Winner of Digital Creativity award 2007
26 Mar 2008
Guardian Weekend magazine commissioned Martin Amis' report on Tony Blair's farewell tour in June 2006. Guardian.co.uk saw the potential in this historic opportunity, turning the story into a rich multi-media experience.
Lost Experience from Channel 4 - Winner of Cross-Media Project 2007
17 Mar 2008
The Lost Experience was a multimedia alternate reality game developed by Channel 4 to support the second series of Lost.
Bauer & FHM Xbox 360 - Winner of Commercial Partnership 2007
17 Mar 2008
Xbox 360 offers a variety of new play experiences so immersive you could almost be there, so FHM demonstrated 'immersion' with real-life versions of Xbox games as part of a global competition.
Telegraph Media Group - Winner of Online Publisher - Consumer 2007
11 Mar 2008
The Telegraph Media Group is applying the key strengths of a traditional publishing giant to digital platforms.
Gazette Live - Winner of Website – Consumer 2007
11 Mar 2008
Eighteen months after launching, Trinity Mirror's gazettelive.co.uk had built up an audience of well over 100,000 unique users per month by delivering relevant, quality content updated throughout the day.
Secondfest from Guardian.co.uk - Winner of Innovation 2007
10 Mar 2008
Secondfest was a three day virtual film and music festival held in Second Life (SL), a partnership between guardian.co.uk, Intel and Universal McCann.
Sun Online -Winner of Use of Video Award 2007
05 Mar 2008
The Sun online now boasts a 60 channel video player with over 80 percent of the content on the player either filmed by, or acquired exclusively for the site.
Sun Online - Winner of Design and Usability Award 2007
29 Feb 2008
In August 2006, thesun.co.uk re-launched with a completely new design, 44 channels of fresh video content and the introduction of an interactive community for thousands of Sun users, called MY Sun.
Silicon.com - Winner of Online Editorial Team - Business 2007
28 Feb 2008
silicon.com is the leading UK online publication for senior IT and business decision-makers, the issues that affect their industry and how they can drive their industry forward.
FT.com - Winner of Editorial Team - Consumer Award for 2007
28 Feb 2008
FT.com combines the values and authority of the Financial Times newspaper with the immediacy and interactivity of the internet.
Reed Business Information - Winner of Online Publisher 2007 - Business
26 Feb 2008
Understanding online audiences is the key to RBI's success, delivering compelling content, functionality, data, platforms and advertising to match.
ZDNet.co.uk - winner of Best Website - Business 2007
21 Feb 2008
ZDNet.co.uk from CNET Networks UK provides IT decision-makers with complete coverage of the business technology industry.
CondéNet UK - Winner of Online Advertising Sales Team 2007
01 Feb 2008
CondéNet UK launched in 1995 and was the first magazine publisher in the UK to sell advertising online. The CondéNet UK sales team were winners of the online advertising sales team of the year at the AOP awards 2007.
4oD: Winner of AOP Launch award 2007
10 Jan 2008
Channel 4 was the first broadcaster in the world to launch a comprehensive video-on-demand service, 4oD, making all of its home-grown content available online.
Que Pasa produces cross-platform festival coverage
19 Oct 2007
Digital media specialist Que Pasa was commissioned by Virgin Media to cover the flagship V Festival event in August, providing dynamic content for TV, online and mobile.
Mad.co.uk CMS saves 70 admin hours per week
02 Mar 2007
Marketing website Mad.co.uk's new content management system saves the equivalent of 70 hours administrative work per week.
Smart Online: campaign for child safety on the internet
28 Nov 2006
Profero and i-level delivered a hard-hitting campaign for the Home Office, to promote child safety on the internet.
Nature.com Avian Flu 'Mashup'
16 Nov 2006
Nature.com has adapted Google Earth technology to produce an invaluable information resource with detailed findings about the spread of the avian flu virus, a critical hit among bloggers, programmers, and users alike.
DCF Broadband showcase
30 Jun 2006
The Digital Content Forum (DCF) has created a Broadband Showcase to gather together information about projects and applications to illustrate and promote broadband use in the UK.
FT.com offers branding solution for Cisco Systems
10 Mar 2006
Cisco was launching its first pan-European digital awareness campaign and use FT.com's reach and creative executions to raise awareness in its target market.
Channel4.com lends Volvo its cool
22 Feb 2006
Volvo wanted to align its brand with sophisticated lifestyle content and chose Channel4.com as its preferred partner for 2005 having being impressed by the integrated solutions offered.
Times Online and Mindjet: Growing awareness in the UK IT sector
06 Feb 2006
.jpg)
IT software company Mindjet needed to generate brand awareness in the UK market. Times Newspapers used their print and online brands to exceed expectations.
Emap Advertising: 'Do your do' with Wella Shockwaves
13 Jan 2006
Wella wanted to drive sales in the important 15-24 market. Emap Advertising provided a multi-platform solution and delivered a 20 per cent response rate.
MediaGuardian.co.uk: The right partner for Microsoft Office
22 Aug 2005
Microsoft Office aimed to create relevance between the product and the everyday working lives of a target audience of marketing professionals. Standard advertising was not the right match for the product or to engage this hard to reach audience - MediaGuardian offered the solution that was needed.
Xfm.co.uk delivers multimedia campaign for 3
27 May 2005
3 wanted to communicate their new "We love sharing" music promotion and Xfm, with its heritage of breaking the best new music, was the perfect platform.
ANM breathes life back into life insurance
14 Mar 2005
Norwich Union wanted to reach the broadest possible audience online and offline and Associated New Media offered the perfect solution.
Sun Online: Smashing results for The Hulk!
14 Mar 2005
The Sun Online faced a difficult job in persuading Mediaedge: cia Digital and UIP that although the portals could provide larger traffic volumes, only The Sun Online could provide the quality of traffic for 16-34 year olds that The Hulk required.
Magicalia.com: Developing a content model
13 Mar 2005
Magicalia needed to develop an architecture which could support multiple specialist community sites.
Hellomagazine.com: new delivery methods
04 Mar 2005
Hellomagazine.com goes for new delivery methods, adding tickertape, RSS feeds and headline feeds and launching mobile services SMS and Java.
BBC: Broadband ? who's watching what?
28 Feb 2005
Paul Clabburn, head of broadband and iTV for BBC News Online offered a case study to AOP which focused on video content available through the BBC 'News Player' and the behaviour of its broadband audience.
Management Consultancy digital edition: Design excellence
30 Jul 2004
VNU relaunched Management Consultancy as an electronic-only digital edition in May 2004. The title won the AOP Award for Design 2004 - B2B in October 2004.
XpertHR.co.uk: Online editorial excellence
30 Jul 2004
David Shepherd is central to XpertHR.co.uk's success, leading both editorial and technical development teams and helping it exceed publishing objectives.
FT.com: Online editorial excellence
30 Jul 2004
FT.com combines agenda-setting editorial content with business news, data and analysis.
Emap Interactive sales team: Commercial innovation
30 Jul 2004
Emap Interactive houses three separate digital businesses with a team of 11 that sells and services 16 brands across Online, Email and Mobile.
GQ-Magazine.co.uk: Design and editorial excellence
30 Jul 2004
Sophisticated design and stylish content make GQ-Magazine.co.uk one of the ultimate websites for the Noughties man and advertisers looking to target him.
Telegraph.co.uk: Cisco and the story of bespoke communication
30 Jul 2004
In the summer of 2004 the Euro 2004 football tournament coverage on Telegraph.co.uk offered networking solutions firm, Cisco, 3.2m ABC1 adults per month.
Kerrang uses SMS in cross-media push
31 Mar 2004
Kerrang!, Emap's weekly magazine that covers music with attitude, decided to use mobile to build a deeper relationship with its readers and to generate revenues through reverse billing and ticket sales at its sister website, Aloud.com.
AOP Digital News Stand: a showcase of member digital editions
26 Feb 2004
The primary mission of AOP is to drive standards and revenue across all areas of online publishing to raise the credibility and profile of the industry and to facilitate the share of knowledge and cross-fertilisation of ideas. As part of this remit, AOP is offering temporary free access to a selection of digital editions produced by AOP members.
Independent.co.uk: Combining 'pay-per-view' with subscriptions to maximise revenue
29 Jan 2004
Independent.co.uk recognised that news online had become a commodity but believed that true content values were being ignored.
