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AOP Executive

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John BarnesJohn Barnes, AOP ChairmanJohn Barnes, AOP Chairman and MD of Digital & Tech at Incisive Media

John Barnes joined Incisive Media in February 2007 following its acquisition of VNU Business Publications where John was Managing Director. He started his career in 1985 in editorial and has edited numerous weeklies and monthlies. John was director of VNU's European Media Strategy from 2000 - 2003.

In his current role John is responsible for the direction and delivery of Incisive Media's digital strategy. He manages over 600 web sites, within Incisive Media's core market places in UK, US and Asia.

John is chair and an executive board member of AOP, also previously chairing its B2B group. He is also a member of the BPA European advisory board and the Princes Trust Technology leadership group. He has a degree in English from London University.

AOP Executive Committee Members

James Bromley
James Bromley, Managing Director, Mail Online

James joined Associated in April 2008. Since joining, Mail Online has become most visited site, globally on a daily basis. Topping the polls for the most unique visitors, against our competitors in January, when 75% of our daily users visited more than twice a day.

James is also a board member for NLA and JICWEBS.

He previously worked for Trader Media Group (Auto Trader), where he was Group Business Development Director.  In this role James was instrumental in forming and driving the implementation of a strategy to migrate the business online.  Trader Media Group is now one of the UK’s most profitable online publishers.
 
James first started working in the online space before it became fashionable in 1996, as the second employee of the UK’s first online sales house.  Following which, he worked for the pioneering online agency, Foresight, leading clients such as Disney, Interflora and American Express in their early online ventures. 

A 2 year break from the online world saw James set up and run a dance music radio station on the South Coast of England which was later sold to Guardian Media Group. James is currently working with the Imperial War Museum on their 2014 online exhibition.

Living in South West London James is a keen snowboarder, holder of a European motor racing licence and has just completed an MBA at Henley.

Patrick Fuller
Patrick Fuller, Group Director, Haymarket

Patrick Fuller is responsible for Haymarket’s motoring and motorsport businesses. The two divisions’ award-winning brands include What Car?, Autocar, PistonHeads, Autosport, Classic & Sports Car, F1 Racing and CAT, and generate a global print and online audience of more than eight million readers a month.

Patrick has been a publisher for eight years, working in the group’s motoring and motorsport businesses. He joined Haymarket as a journalist in 1993, working as a sub-editor on Autocar and then moving to What Car? as deputy editor. In 1997 he became editor of Autocar and produced 175 issues before becoming publisher.

Patrick graduated with an English degree from Cambridge University and spent six months selling classified advertising space before training as a journalist at a local newspaper in Kent, where he gained his NCTJ qualification and met his future wife. They now have six children. His interests include cars, football… and arguing with teenagers.

Matt Kelly, Trinity Mirror
Matt Kelly, Digital Content Director, Mirror Group Matt Kelly was appointed to the new role of Mirror Group Digital Content Director in December 2009, after overseeing the successful relaunch of mirror.co.uk in 2008 and the launches of 3am.co.uk and MirrorFootball.co.uk in 2009.

He is outspoken about the need for content producers to truly engage audiences, rather than obsess on increasingly meaningless metrics such as numbers of unique users.

Previously, Matt led the redesign project of the Daily Mirror newspaper in 2007, and has also had the privilege of heading the Daily Mirror features desk.

In 1996 he was Britain's first daily newspaper internet columnist, with Kelly's i running in the Mirror for three years. Neil RobinsonNeil Robinson, Digital Director, IPC Media Neil started at IPC Media in 1994, a year after graduating.  He worked initially in magazine circulation sales before moving into publishing, focusing on music and lifestyle brands, including NME, Loaded, Uncut and www.nme.com. In 1999 Neil was appointed Commercial Director focussing solely on the internationally award-winning www.nme.com, overseeing its initial expansion. In 2002 he took overall responsibility for the whole IPC Ignite music portfolio as Publishing Director – winning the PPA Publisher of the Year award in 2004 for his work repositioning the NME brand. In 2005 Neil took up the role of Publishing Director at IPC TX, re-launching TV Times, one of the UK's best-loved TV weekly brands and developing IPC's TV web launch www.whatsontv.com. He was named IPC Media Digital Director in September 2006 and most recently has overseen the growth of IPC’s broader digital agenda, with new launches into the women’s market – www.goodtoknow.co.uk, www.instyle.co.uk, and www.housetohome.co.uk, as well as the acquisition of both www.trustedreviews.com (technology reviews site) and www.mousebreaker.com (the UK’s no. 1 casual games site).Neil was appointed to the IPC Media board in April 2007.  

AOP Staff

Lee Baker
Lee Baker, AOP Director Lee Baker joined AOP in 2009 from Microsoft Advertiser & Publisher Solutions where he was Commercial Lead, working with internal teams across Microsoft, he was responsible for local, regional and global co-ordination, creation and driving media partnerships across targeted publishers. Lee has over 11 years experience in press, broadcast, online and direct marketing in UK and European roles. Prior to Microsoft, Lee was Business Development Director Europe at Lycos UK Ltd responsible for UK and European client partnerships for companies such as Yahoo!, MIVA and Ask. Tel: 020 7400 7568 / email: lee.baker [at] ukaop.org.uk

Tim Cain
Tim Cain, AOP Head of Research and Insight Tim joined AOP in December 2008, bringing 15 years' experience in originating, managing and applying consumer and customer research and insight within the consumer publishing industry working on both magazines and websites. He built his research career at EMAP, most recently as the Head of Research and Business Development at EMAP Consumer Specialist Media, where he helped reshape and redefine the research team of EMAP Automotive. Tim manages AOP's research output, including its monthly Digital Landscape Reports, Census and other original research projects, such as the New Rules of Engagement. He is also in charge of our Research and B2B member groups. Tel: 020 7400 7510 / email: tim.cain [at] ukaop.org.uk Ron Nussey, AOP Head of Marketing and Communications Ron joined AOP in 2007 from online gaming firm PlayShare, where he was Marketing Exec. With a background in languages, he previously worked in translation before making the move to digital. At AOP, he manages website and email, as well as programming AOP events, working on PR, social media and managing the association's Product Development member group. Tel: 020 7400 7532 / Email: ron.nussey [at] ukaop.org.uk

Nadia Vagnerova, AOP Operations Manager Nadia joined AOP in 2009, having previously worked at Bauer and Reed Elsevier. At AOP, she manages operations, accounts, also working across AOP committee outputs and events. Tel: 020 7400 7562 / Email: nadia.vagnerova [at] ukaop.org.uk

Zoe Blackmore, AOP Marketing & Events Manager Zoe Joined AOP in December 2011, having previously managed events for Tesco where she worked in their UK commercial operation for 5 years. At AOP Zoe is responsible for the events calendar including the annual awards and summit and all events marketing.  Tel: 020 7400 7566 / Email: zoe.blackmore [at] ukaop.org.uk

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