One key objective of AOP is to facilitate the share of knowledge and build networking ties within the industry. As well as doing this through its events, website and research, the AOP Board has established four committees, in which representatives from AOP member companies participate.
1. The AOP B2B Committee
The focus of the B2B Committee is on enabling members to achieve business benefit by addressing common challenges through debate, sharing of insight, best practice, idea swapping and encouraging communication between companies. Revenue models, audience engagement and mobile are priority topics for the group.
2. The AOP Commercial Committee
is focused on unifying publishers to pool knowledge and expertise in exploring common issues and opportunities particularly through project groups in emerging areas of commercial focus - data, video, mobile and engagement. The committee aims to ensure that publishers commercial interests are represented with agencies and suppliers and that industry initiatives are prominent within the group.
3. The AOP Research Committee
is committed to undertaking original research projects that deliver unique insight into the value of the quality content environment. The Committee enables publishers to be closer to industry initiatives and to share insight on areas of common interest. The Committee aims to corral insight from research agencies and advertising agencies that has relevance to digital publishers.
4. The AOP Product Development Committee
aims to ensure that online publishers maximise value from their investments in technology by sharing information and adopting common approaches to technology-related issues. The Prod Dev committee has so far covered topics as diverse as mobile, agile and the issues around it in media organisations, the skills required and staffing for product teams, the mechanics of paid content, analytics and building data teams.
AOP members can enter the members area of the site
to view more information about past and upcoming meetings, current committee members and how to get involved.
If you are not an AOP member, read about the benefits of joining
(including participation in working groups) or contact AOP
for more information on how to join.