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The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of approximately 160 publishing companies from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.
AOP formed in 2002, in response to the growth of the internet as a publishing medium, with the pace of change creating its own challenges: how are publishers to position themselves in the digital age? How will the users (readers, viewers, listeners, contributors) of the future want to find and use content? Will they be creating it themselves?
AOP publishes original research, hosts forums, awards and conferences, covering a range of topics from managing online communities and adapting content for mobile, through to optimising partnership opportunities, SEO best practice, behavioural targeting and audience measurement. We also presents a unified voice to industry and Government, specifically to address issues and concerns relating to all areas of digital publishing.
