One key objective of AOP is to facilitate the share of knowledge and the cross-fertilisation of ideas. As well as doing this through its events and member news, the AOP Board has established several working groups, in which representatives from AOP member companies participate.
The AOP commercial working group consists of commercial managers from AOP member companies, who meet to discuss the commercial landscape for online content publishers and ensure that members are best placed to take advantage of industry growth. The group also works together with the IAB and other groups on advertising-related issues.
The AOP content trends working group focuses on content trends such as: community, broadband, personalisation and targeting and social networking, and works together to strengthen the role of content rich sites in an ever changing and diversifying marketplace.
The AOP technical working group focuses on technical issues relating to areas such as: publishing management systems, cacheing and efficiency, web accessibility, web archiving and search, coming together to share knowledge and to drive the industry forward.
The AOP consumer research working group works on delivering industry research projects that will benefit AOP members.
Like its consumer equivalent, the AOP B2B research working group also commissions industry research, but with a focus on promoting B2B online publishing.
AOP members can click on the titles of any of the working groups above to link to more information about past and upcoming meetings, current participants and how to get involved.
If you are not an AOP member read about the benefits (including participation in working groups) and how to join or contact Tilly Martin, AOP administrator on 020 7400 7566 or email natalie.martin@ukaop.org.uk for more information.
