AOP members can get involved with AOP research by participating in AOP research working groups.
The AOP consumer research working group works on delivering industry research projects that will deliver greater insight into audience behaviour and attitudes towards online content and advertising, and the changing pattern of consumption of traditional and online media.
Like its consumer equivalent, the AOP B2B research working group also commissions industry research, but with a focus on promoting B2B online publishing.
AOP members can click on the title of either working group to find out more.
If you are not an AOP member read about the benefits (including participation in working groups) and how to join or contact Liz Somerville, programme manager of AOP on 020 7400 7562 or email liz.somerville@ukaop.org.uk for more information.
