The AOP Board has agreed a statement to differentiate its members as responsible emailers who are actively promoting best practice among their organisations.
The statement, which was initially suggested by AOP corporate member PPAinteractive, is in response to the increasing amount of spam email that is reaching UK consumers, and to the Privacy and Electronic Communications (EC Directive) Regulations 2003, which came into force on 11 December 2003.
The statement:
"The UK Association of Online Publishers and its members will comply fully with the Privacy and Electronic Communications (EC Directive) Regulations 2003 (the Regulations) in relation to marketing by phone, fax, SMS text and email. For further information about the Regulations click here, or visit the website of the Information Commissioner at www.dataprotection.gov.uk".
