Key issues
AOP presents a unified voice to industry and Government, specifically to address issues and concerns relating to all areas of online publishing. The following list isn't exhaustive but it does provide a guide to the areas AOP is involved in and can comment on:
Business models and revenue streams
- Advertising and audiences
- Sponsorship
- Paid-for content
- Partnerships and syndications
- Relationship between online and traditional media
- Broadband, mobile and new technologies
- Blogs and user-generated content
- ECommerce
- Search and targeting
- Content management
Legal and public affairs
- Protection of copyright and intellectual property rights
- Advertising restrictions
- Protection of consumers in the online environment
- ECommerce
- Geographical jurisdiction (Rome II)
- Email marketing
- Data protection and privacy
- Online recruitment
- Digital deposits
- Database legislation
- Accessibility
Standards and best practice
- Site-centric metric definitions - JICWEBS and ABCE
- Online advertising standards and best practice - IAB
- Audience measurement and currencies
- Email and direct marketing best practice
- Accessibility and usability
Skills
- Training and skills
- Employment in online publishing
